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“ Olajuwon, who endorsed a sneaker made by Spalding which retailed for $35, is one of the very few well-known players in any professional sport to endorse a sneaker not from Nike, Reebok, Adidas, or other high-visibility retail brands. As Olajuwon declared: “How can a poor working mother with three boys buy Nikes or Reeboks that cost $120?…She can’t. So kids steal these shoes from stores and from other kids. Sometimes they kill for them. ”
